Cooking and celebrities seem to work pretty well on television, so if you’re a kitchen appliance manufacturer who sponsors the pro cycling team with, arguably, the sport’s biggest celebrity on its roster it probably makes perfect sense to get him to make a cooking show.
When German cooker maker Bora – co-sponsors of the Bora-hansgrohe team – decided to get world champion Peter Sagan to make some cooking shows for YouTube it could have been, ahem, a recipe for disaster. However, we quite like them and while Peter is no Nigella Lawson or Rick Stein he does manage to carry off the chopping, cooking and talking in the videos with some aplomb. And in case you’re wondering, the topinambur in this recipe with wild salmon, sugar snap peas and grapefruit is Jerusalem artichoke…
Content Director Rob's first proper road bikes were a Raleigh Sprint in the early 1980s and then a Trek 1000 in 1999. Rob – who spent 12 years as editor of our very own Cycling Plus magazine – is a proud MAMIL who commutes by bike and rides sportives slowly. He's completed a number of big rides including the 2018 Etape du Tour, dropped out of quite a few more and refuses to shave his legs unless for money. He's currently riding a Ribble Endurance SL and a CHPT3 Brompton. At 185cm and 80kgs he can't get shorter but he could get leaner.