Cooking and celebrities seem to work pretty well on television, so if you’re a kitchen appliance manufacturer who sponsors the pro cycling team with, arguably, the sport’s biggest celebrity on its roster it probably makes perfect sense to get him to make a cooking show.
When German cooker maker Bora – co-sponsors of the Bora-hansgrohe team – decided to get world champion Peter Sagan to make some cooking shows for YouTube it could have been, ahem, a recipe for disaster. However, we quite like them and while Peter is no Nigella Lawson or Rick Stein he does manage to carry off the chopping, cooking and talking in the videos with some aplomb. And in case you’re wondering, the topinambur in this recipe with wild salmon, sugar snap peas and grapefruit is Jerusalem artichoke…
Rob has been pedalling Cycling Plus since 2007. His first proper road bikes were a Raleigh Sprint in the early 1980s and then a Trek 1000 in 1999. A former competitive runner, Rob has repeatedly threatened to become a competitive cyclist in every discipline from time-trailling to hill climbing to bike polo. We're still waiting.