We get sent a ton of press releases every day. Some are interesting, some are funny, some are completely irrelevant… In an occasional series we'll highlight the stuff that's either made us smile or left us scratching our heads.
Look, I’ll be honest, I’m a massive overgrown kid at heart so when a company that makes pants calls itself Comfyballs it’s already onto a winner in my immature book. And when it then sends you a picture of some awkward fellas wearing just their undercrackers and boots outside a tube station, well, what’s not to like?
Of course, we’re cyclists so we don’t wear undies whilst going about our hobby but that doesn’t mean the men among us aren’t in the market for supportive and stylish Norwegian designed pants that will keep our equipment – Comfyballs’ own terminology – in place when not riding does it?
And what do Comfyballs say about their briefs? “Comfyballs incorporate the PackageFront™, an innovative use of elastic fabric seams, designed for ultimate comfort by reducing heat transfer and restricting movement. Comfyballs boxer trunks are tailored using flat-lock seams and super soft oeko-tex certified fabrics for superior comfort and breathability.”
That’s not all gents! By lifting our bits away from the inside of our thighs Comfyballs will, they say, prevent “unnecessary heating of the balls” which in turn could “assist in fertility and may help to improve sperm count.” The company also reckon that by wearing Comfyballs and keeping our tackle away from our legs we’ll no longer have to “manually adjust their position, which is a good thing, although you might miss it at first.” Erm, nope. Not something I’ll miss…
Finally, like many a bike company, Comfyballs have a couple of initialisms for us. My particular favourite is BSA which is short for Balls Squeeze Avoidance. Quality stuff! So, if you’re looking for some comfortable pants perhaps Comfyballs are worth trying out. If they send me a couple of pairs of mediums I’ll let you know. Without pictures. In the meantime, Comfyballs, Cycling Plus is delighted to salute you with our first ever Press Release of the Week Award!
Rob has been pedalling Cycling Plus since 2007. His first proper road bikes were a Raleigh Sprint in the early 1980s and then a Trek 1000 in 1999. A former competitive runner, Rob has repeatedly threatened to become a competitive cyclist in every discipline from time-trailling to hill climbing to bike polo. We're still waiting.