If you're looking to take your cycling to the next level in 2019 by tackling a big century ride, or just want a big goal event to target this summer, then the Prudential RideLondon-Surrey 100 sportive will be hard to beat. The seventh edition of Britain’s biggest sportive takes place on Sunday 4 August 2019 and promises to be an amazing day in the saddle. Here are seven reasons why you should enter the ballot now to be in with a chance of riding next year’s event.
Ride 100 miles on closed roads
Very few UK sportives offer a closed-road cycling experience: at the Prudential RideLondon-Surrey 100 you’ll be able to enjoy 100 miles of traffic-free roads as you pedal through London and out into Surrey’s stunning countryside before returning to the capital to celebrate your 100-mile achievement.

The camaraderie is unbeatable
With more than 25,000 riders taking part in the Prudential RideLondon-Surrey 100 sportive in 2019, you’re guaranteed a great atmosphere as you make your way around the route alongside riders of all ages and abilities.

You're covered
You’ll receive unbeatable on-course support as you take on the 100 miles of the sportive. From hot drinks and food at the Start Area in Queen Elizabeth Olympic Park to well-stocked drinks and feed stations and mobile bike mechanics to help you out if you suffer any mechanical problems en route.
Look out for famous faces
Plenty of celebrity cycling enthusiasts – as well as cycling pros – have completed the Prudential RideLondon-Surrey sportive since 2013 – from pro rider Laura Kenny to R&B singer Lemar and Dame Kelly Holmes to newsreader Dermot Murnaghan. Looking out for famous faces is a fun challenge as you take on the 100-mile sportive.
A spectacular Finish Line awaits
After cycling 100 miles, you’ll receive a hero’s welcome when you cross the Finish Line on The Mall in front of Buckingham Palace. The world’s best pro riders will cross the same Finish Line later in the day when they compete in the Prudential RideLondon-Surrey Classic – which you’ll be able to watch on the big screen in Green Park with some well-earned refreshments once you’ve finished the sportive.
It’s the London Marathon on two wheels
Since the first edition of the Prudential RideLondon-Surrey 100 in 2013, riders in the sportive have raised more than £66 million for charity causes close to their hearts. The sportive has become Europe’s biggest cycling fundraising event, so if you’d like to feel good and do good by completing the ride, you could sign up for a charity place as an alternative to entering the ballot. Find out more at prudentialridelondon.co.uk/charity/

It’s part of the world’s biggest festival of cycling
The Prudential RideLondon-Surrey 100 is just one of seven cycling events over the weekend of 3-4 August 2019. The day before the sportive, on Saturday 3 August, head to London with your family and you’ll be able to enjoy cycling on 10 miles of closed roads in the capital as iconic streets like the Strand, Whitehall, Holborn Viaduct and Victoria Embankment are closed to traffic for the day. And when you’re ready to take a break from the saddle, you can visit one of the seven cycle-themed Festival Zones around the route to enjoy activities and entertainment for all the family.
Enter the ballot now!
The Prudential RideLondon-Surrey 100 is so much more than a cycle sportive. Enter the ballot now for your chance to be on the Start Line with 25,000+ cyclists on Sunday 4 August. (The ballot closes on Friday 4 January 2019.)
https://www.prudentialridelondon.co.uk/events/100/entries/