Win! A pair of Challenge tyres

Two lucky subscribers will soon be taking home a pair of surface-smoothing Strada Bianca 33 tyres each

Challenge Strada tyres
Opens April 14, 2023 2:14 pm
Closes May 12, 2023 11:59 pm

Race it hard or just head off the beaten path. Challenge’s Strada Bianca 33 takes the proven construction of its Paris-Roubaix bestsellers and adds volume to take you comfortably over less-than-perfect surfaces.

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Coming with a 33mm width, this is your tyre for rough roads, packed dirt and most gravel surfaces. And we have two pairs of the tubeless-ready Strada Bianca 33s worth a total of £166 up for grabs for two fortuitous Cycling Plus subscribers.

Since its birth in 2000, family-run Italian brand Challenge has become a leading designer and innovator in handmade tyres for performance-driven cyclists. Producing high-quality handmade tubular and clincher tyres at its own factory in Thailand, Challenge benefits from the world’s best natural rubbers and natural latex at the source.

By pairing high-performing natural rubber compounds with casing options made from the best sourced silk, cotton or polyester, Challenge has created supple, very-high-thread-count (TPI), award-winning products across the spectrum of road and off-road disciplines – from road to gravel, cyclo-cross to mountain bike, plus track, time trial and triathlon – throughout the years.

With company and roots in Italy and other companies in Switzerland, the USA and Thailand, Challenge is now an established brand that’s distributed in 40 countries around the world.

Strada Bianca tyres are available in widths from 30 to 45mm and in tubeless-ready or clincher styles. Find the full range at

To be in with a chance of winning this fantastic prize, answer this question:

Competition question

What year did Challenge form?

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